Lakmé Fashion Week is jointly organized by Lakmé, the number one cosmetics and beauty services brand in India and IMG Reliance Pvt. Ltd., leader in sports, fashion and entertainment marketing and management.Lakmé Fashion Week has been conceived and created with a vision to “Redefine the future of fashion and integrate India into the global fashion world.” Lakmé Fashion Week is organized twice every year.
This year’s Lakme Fashion Week commenced on 1st of February and ended on 5th of February 2017. Five days of fashion, an event sighting the most creative players in the industry. You have to be someone to be invited to this closed event. To my surprise (and I am still in shock) I received a mail to cover the BCBG MAXAZARIA Spring \ Summer Collection launch at LFW. My first reaction? Dancing around my room like a crazy baboon. I always dreamt of attending this event, to see in real all the creative geniuses I consider my inspiration.
In today’s post, I will tell you about my first ever experience at LFW and about the gorgeous collection of BCBG MAXAZARIA. Let’s begin:
BCBG in BCBGMAXAZRIA denotes the French phrase, “bon chic, bon genre”, which means good style, good attitude. MAXAZRIA stands for the name of the creator of the brand Max Azria.
International contemporary women’s clothing brand BCBGMAXAZRIA forayed into the Indian market with its first store at the capital’s DLF Emporio mall in 2015. The group entered India through a long-term license agreement with Reliance Brands Limited, a part of the Reliance Industries Group, to launch BCBGMAXAZRIA and BCBG Generation.
This brand has been a long time favorite of celebrities like Angelina Jolie and Emma Stone.
“The brand stands apart in their quest for creative excellence, with a constant emphasis on fit, quality and great design details.”
BCBGMAXAZRIA Spring\Summer Resort 2017
Their new collection is chic and elegant. What I liked the most about this collection is that it is not loud but at the same time has small hints of the wow factor, example: Clean Cut Outs, Flares, Bell Bottoms and Boss Button Downs.
The American brand focusses on evening wear with a New York flair, along with formal and holiday dressing. I saw stripes, florals’ and the color, powder blue being the highlight of the Spring Collection.
Though athleisure has become an overused term, BCBG Max Azria’s chief creative officer, Lubov Azria, has it on the brain. For Resort 2017, she infused stretchy, sporty fabrics into the flowing, bohemian aesthetic for which the label is synonymous.
Azria also experimented with gym-centric materials on a larger, more separates-focused scale. There was mesh, which became a sensible layering piece to throw on top of oversize-collar shirts or something to wear on its own, in the case of a color-blocked maxi skirt or a crewneck with slit bell sleeves.
To sum it up in two words, the new collection is: sophisticated & (incredibly) fashionable.
So, what was LFW like?
It was beautiful! The whole set up of the event was at Jio Gardens and the garden was LIT with pretty creeper walls, lights and flowers. You can feel the spring when you enter. People were donned in the best of the best of fashion. It was like a fest of walking art.
I met so many of my favorites and am legit in shock that I got this chance.
I spent most of time at The Apartment by Reliance Brands Limited. It was a space where you can chill with your friends, sip on wine while looking at the gorgeous pieces from the newest collection of the brands which come under Reliance Brands. Have a look:
I was there at day three, only for one event.Other Major things which happened on day 3 were:
- The ‘Label Ritu Kumar’ unveiled the colourful “Maharaja Pop” collection at the ongoing fashion week. Her latest creation gave women’s women’s wear a fusion of fabrics, craft and tradition. Not just array of colours, the collection was rich in variety. From floral prints blossomed on tiny skirts, maxis, minis to embroidered blouse, the ensembles had it all.
- The #TagFree show was a unique event of the day where India’s top 7 designers came together to present their creations celebrating diversity in terms of beauty beyond appearance. The one-of-a-kind show was a step towards breaking the taboo, making every woman acceptable and reminded the audience that beauty cannot be held in a mould.
- Payal Singhal reintroduced the high society glam trends of the late 1930’s to the runway on Day 3. Embellishments were lavish as Art Deco and floral motifs with Indian influences emerged in silver/gold Mukaish and pita work.
WHAT I WORE
I wore a floral print\shimmery Zara midi dress, florals because you know, SPRING! Teamed it with a denim jacket which is a wardrobe staple, never goes out of fashion and Steve Madden strappy heels.
However, I changed my shoes mid day to these stunning blush pink block heels from DUNE LONDON. To be honest, it looked way better with this dress than my strappy black heels.
Also, donned a pair of those bad ass 70s glasses which I got from H&M. I loved the back of this dress, a little bow, to add that wow factor.
Now, time to share something personal. To all the girls who have dreams and think it is too big and unrealistic to come true. Just stop. Don’t underestimate yourself, ever. The key is to keep on working towards it and having a mentality that you have already achieved it. Keep on doing that and one day you’ll surely get it. – Speaks a girl who just achieved one of hers.
It is the best feeling in the world, to be appreciated and recognised for your work. It takes time but if you are consistent and passionate, it won’t be long enough that you are living that dream.