Dreamline, Future Group’s home fashion brand has been making Indian homes look beautiful, since 2007. Having said that, a lot has changed since then. Fashion is no longer limited to just designer outfits. Transforming homes into fashionable decor have become the smartphone-savvy consumers’ latest obsession. And that’sn where Dreamline seamlessly comes into play. Thinking about what to do with that empty space to bringing their imagination alive. And to do that, Dreamline has launched an exclusive collection in collaboration with the eminent brand, India Circus by Krsnaa Mehta, available at Big Bazaar & Big Bazaar GEN NXT stores.
Inspired by contemporary India, the Dreamline India Circus collection features a wide range of home furnishing products designed by the well-known designer. This special collection is an artistic representation of various facets of life, the rich Indian heritage, glorious Mughal Royalty and the famous roadside cutting chai. Consumers can curate designer homes by opting for extremely attractive bed linens, elegant bed runners, vibrant cushion covers, chic doors, stylish towels, comforting chair pads and much more from the Dreamline India Circus collection.
Speaking about the collection and the association with India Circus, Hiru Thakurdas, Head- Home Fashion, Future Group says, “Today’s consumers are evolved and like experimenting with different decor looks. Dreamline offers a variety of trendy furnishing products for new age homes, By associating with Krsnaa Mehta, Dreamline will enhance its range by offering special designer collection. The new assortment is extremely colorful, sophisticated and made with the finest taste at affordable prices.”
Talking about the association with Dreamline Krsnaa Mehta, Founder & Design Director, India Circus says,” Working with Dreamline has been a seamless and enriching journey. As a designer, it’s a feeling of great pride to see my designs reach and every home through Big Bazar. The range is vivacious, appealing and refreshing which gives consumers many options to design their homes with a different touch.”
Dreamlines fashion collection designed by Krsnaa Mehta is priced at an affordable range. Consumers can purchase them at a price starting from Rs. 499 to Rs. 2999 from their nearest Big Bazaar and Big Bazaar GEN NXT present across the country.
India Circus by Krsnaa Mehta x Dreamline:
The designer himself pushing a cart full of products from the new, beautiful range.